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The Urbano family business began operating in 1946 in the Messina town centre where the company's founder, Umberto, aided by his wife Emanuela, began roasting small amounts of coffee beans at an artisan level.
The fundamental rule was the meticulous selection of the best quality of green coffee. The founder's technical knowledge, sensitivity towards customer needs, and continuous research and experimentation with top quality blends quickly turned the artisan workshop into a small family business, operating with the latest and most advanced equipment and deeply rooted in the area. The continual trust of its customers, the guarantee of a consistent quality of coffee, and the tireless search for new formulas to satisfy the demands of an evolving society enabled the firm to increase its sales volumes. |
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